After a year of efforts, ZOOMLION in the 4 product quality, enhance mixing performance and reliability at the same time, the whole process of data accuracy to achieve a "concrete mixing vehicle -GPS terminal -GPS platform - Zoomlion e housekeeper APP to control, can accurately display the vehicle condition data, location and status, daily data statistics, vehicle fault diagnosis etc. the function, explored the concrete mixer" new business model products +APP services ".
Due to special construction requirements of concrete mixing truck products, to achieve the "transition mode of product + service", not only need a good product support, and strong ability of operations, to provide comprehensive promotion in the mixer production, R & D, customer service and other aspects, so the subsequent market development has been a problem. In this case, ZOOMLION pay close attention to the whole process of production of the mixer, from the beginning of product testing, the new vehicle data accuracy and other tests, to ensure the realization of real-time data collection from the source.
In 2017, according to the requirements of ZOOMLION mixer, all 4 products in four, mixers and five chassis mixer must realize the accuracy of data, real-time reporting of total road mileage, fuel consumption, engine working time, real-time data must be fully consistent with the vehicle instrument display. In this premise, we can achieve the "+APP" mode of sales, to provide value-added services. At present, ZOOMLION APP mixer has achieved operating data real-time feedback, statistics day week month mileage, fuel consumption, working time and other key data, the running state of the vehicle ranking, position display and track playback, the whole vehicle distribution function.
At the same time, according to the planning requirements, the mixer APP function will continue to update, to solve customer pain points, increase the viscosity of customers using APP, to ensure that the mixer service model in advance, and gradually improve the operation principle of product and service ". Hybrid vehicle product platform will also be based on the existing characteristics of the vehicle data, further introduced in 2017 intelligent planning. In the near future, ZOOMLION will be based on the mixing of accurate data, gradually do research in regional construction index, regional scale change and forecast, the mixer data information for effective use of marketing and customer service to provide technical support.
Vigorously promote the "product + Internet" strategy in the country under the premise, according to their own product features positive transformation of ZOOMLION concrete mixer products, perfect, the function of APP data analysis, GPS platform content continued to improve, improve the competitiveness of products in the market.
