I feel that the lyrics of "Running" are particularly suitable for the daily lives of Liu Fuqiang and his wife from Shanghai Huanqiang Industrial Co., Ltd. (hereinafter referred to as "Shanghai Huanqiang"). One is a Henan man with a simple and shy appearance, but a daring and forward thinking inner self. The other is a low-key and introverted soul mate who can discuss business and family matters externally. In daily life, the two of them claim to be old husbands and wives, but when it comes to the development of the company, Mrs. Liu, Zhang Yuping, said, "I just believe in all his decisions," her eyes filled with determination.
Before interviewing Mr. Liu, the reporter first went to the construction site of a large venue in Shanghai to communicate with the construction party about the application of high-altitude operation platforms. At that time, dozens of machines dressed in XCMG gold paint were particularly eye-catching. They stretched their arms, spread out their positions, and were nervously and orderly carrying out the installation and construction of the building's exterior facade curtain wall. These high-altitude work platforms have gradually replaced traditional construction methods with flexibility and efficiency, becoming the main force in the construction of high-rise building curtain walls in China.
Among these machines, an arm type high-altitude work platform with a working height of nearly 70 meters is particularly eye-catching. The leasing company that provides these devices is Shanghai Huanqiang, which has the most complete range of differentiated high-altitude operation equipment in the local area.
Why can Shanghai Huanqiang stand out in the high-end machinery leasing industry in Shanghai? The answer lies in the courage and wisdom of the company's general manager, Liu Fuqiang. This entrepreneur, with a slightly wheat colored skin and a sturdy physique, may appear simple and low-key on the outside, but when it comes to high-altitude work equipment, his eyes sparkle, and his words exude endless passion and confidence. Recently, the First Engineering Machinery Network had the privilege of talking to Mr. Liu and listening to him share his entrepreneurial journey and business strategies.
Dare to "eat crabs": Originating from courage and insight
In Mr. Liu's view, providing equipment and services for engineering projects with an investment of billions of yuan has become a "daily" task for Shanghai Environmental Power. Among the many projects it has served, group construction scenes where dozens or even hundreds of high-altitude operation equipment are rented at once are not uncommon. Among them are major projects such as the Lingang Ice and Snow Star Ski Resort, Shanghai Sports Stadium, Shanghai Yangshan Deepwater Port, and the maintenance of facilities at Nanjing Niushoushan Buddha Top Palace.
Success is not accidental, but stems from a profound understanding and precise judgment of the market. To establish a foothold in this industry, one must keep up with the pace of the times and constantly innovate. Therefore, Liu Fuqiang has always maintained a keen market insight, paid attention to industry dynamics and technological development, and conducted multiple inspections in countries and regions with mature high-altitude machinery applications abroad, in order to adjust business strategies and equipment selection in a timely manner.
Under his leadership, Shanghai Huanqiang not only dared to take the lead and became the most daring spokesperson for Shanghai's high-tech industry, but also forged an IP image as a "differentiated" leader in the industry.
When most of the high-altitude work equipment in the Shanghai market was still in the form of hanging baskets or low meter high-altitude work platform products below 30 meters, Liu Fuqiang had already keenly sensed the market potential of high meter boom trucks in the rapidly developing large-scale infrastructure projects in the city. He is confident that with the continuous advancement of urban construction, there will be more and more high-rise buildings and irregular structures, and the demand for high-altitude work platforms will also increase. So, he decisively introduced multiple 58 meter arm type high-altitude operation platforms, including the XCMG brand, becoming the highest rental company in the regional market at that time with the highest number of meters of high-altitude operation platforms. Opportunities are always reserved for those who are prepared. This decision also quickly won the favor of Liu Fuqiang's target customers, not only allowing him to seize the opportunity in the local super high-rise curtain wall construction market, but also laying a solid foundation for the company's subsequent development.
With the continuous expansion of business, Mr. Liu boldly purchased the first 70 meter boom truck in Shanghai - XCMG XGS70K, and successively purchased XCMG glass suction cups, as well as a series of differentiated equipment such as spider cars and forklifts, most of which were the first buyers of similar products in Shanghai.
"To do it, make products with low inventory and be the first person to 'eat crabs'!" He is firm and confident in his own understanding and judgment. And every bold attempt has indeed brought solid new business opportunities and more market share to the company. Especially for XCMG's high-altitude operation platform equipment, it not only improves the company's service capabilities and competitiveness, but also allows Shanghai Huanqiang to fully open up its development prospects in the fiercely competitive market, fully running on the "differentiation" track it has opened up.
Since entering the industry in 2011, Liu Fuqiang has successfully led Shanghai Huanqiang to be at the forefront of the industry. When it comes to the secret to success, Mr. Liu bluntly said, "Dare to fight and compete, have your own understanding and judgment of the market. Be brave enough to try new devices, and always prioritize safety..."
Dare to "take chestnuts from the fire": based on responsibility, more rooted in perseverance
The boldness in equipment selection does not necessarily mean that Liu Fuqiang is taking risks in equipment management and application. In his view, neglecting the safety of high-altitude work platforms is equivalent to taking chestnuts out of a fire.
In recent years, the requirements for construction safety and efficiency in China's engineering construction have become increasingly strict. Mr. Liu, who has been struggling in the high-speed machinery leasing industry for many years, not only has a keen insight into the market, but also has a deeper understanding and judgment on "safe construction". Therefore, Mr. Liu always puts safety first and strictly controls everything from equipment transportation to operation training.
Mr. Liu said, "During the transportation of equipment, accidents are the most likely to occur. In order to ensure the safe delivery of high-performance equipment to customers, the company uses its own fleet for transportation." In addition, Mr. Liu has invested a lot of energy and resources in ensuring the safety of high-altitude operations and construction training. Since its inception, the company has been committed to changing the traditional security management methods in the industry. For example, the training and certification certificates issued to pilots start with basic paper-based training and certification management, ensuring that each certificate clearly and accurately records the trained model, validity period, specific model, and precautions formulated in accordance with XCMG's high-altitude operation platform operation manual and industry safety operation standards. These are key information that many peers tend to overlook when issuing certificates, and also demonstrate Mr. Liu's profound understanding and practical action on safety construction.
Nowadays, Shanghai Huanqiang's independently developed "High altitude Operation Certificate" online platform has gone further, not only including more detailed "High altitude Operation Safety Notice" and "Safety Operation Certificate", but also adding safety management and query functions, making the qualification review, safety operation guidance, training and certification of equipment users more convenient and efficient.
Mr. Liu believes that traditional paper-based document management has many drawbacks, such as untimely information updates and inconvenient queries, which pose significant risks to security management. The electronic document platform has solved these problems, not only improving the efficiency of security management, but also promoting the improvement of Shanghai Huanqiang's own security management level, and invisibly promoting the security development of the leasing industry. He emphasized, "We are well aware that these aspects are crucial for the safety of equipment and customer satisfaction. Only by strictly controlling them can we ensure that every aspect is done to the best of our ability."
At the end of the interview, Mr. Liu was asked about his views on the future of the industry. After pondering for a moment, he replied, "I believe that with the progress of technology and the continuous development of the market, the high-altitude operation platform rental industry will usher in more innovation and change. We must keep up with the pace of the times, constantly innovate and progress, in order to stand firm in this industry."
Coming out of Shanghai, this metropolis has been reflected in the neon lights. On the construction sites passing by, one can vaguely see the high-altitude work platforms that have already finished work quietly parked there. Undoubtedly, the XCMG high-altitude operation platform equipment of Shanghai Huanqiang has become a beautiful scenery in this city. They not only contribute their own strength to the prosperity and development of cities, but also witness, personally experience and compose the rise and glory of China's high-altitude operation platform industry. In the future, we look forward to under the leadership of Mr. Liu, Shanghai Huanqiang will continue to write a brilliant chapter, injecting more vitality and vigor into the prosperous development of the industry.
