On September 21st, the 6th China Arab Countries Expo opened grandly in Yinchuan, Ningxia. This Expo coincides with the tenth anniversary of the "the Belt and Road" initiative. As a leading global equipment manufacturing enterprise, Zoomlion Heavy Industry Science and Technology Co., Ltd. made its debut with seven star products in four categories, including earth moving machinery, concrete machinery and engineering lifting machinery. With high-end and intelligent equipment, Zoomlion demonstrated the strong charm of China's advanced manufacturing.
The China Arab States Expo is an important platform for both sides to deepen practical cooperation and promote the high-quality development of the "the Belt and Road". It is held every two years. The theme of this expo is "Joining hands with the new era, seizing new opportunities, and sharing a new future". It has attracted more than 10000 domestic and foreign dignitaries from 56 countries, as well as more than 1000 Chinese and foreign enterprises to participate in the exhibition. Zoomlion Heavy Industries unveiled its first equipment manufacturing and technology exhibition area at the conference.
Many of the products exhibited by Zoomlion Heavy Industries this time have achieved hot sales overseas due to their advantages of customization and differentiation. For example, the new all-terrain crane ZAT1600H853 is a 5-bridge all-terrain product developed specifically for overseas development based on mature domestic platforms and adopts modular design; The excavator ZE215G has been comprehensively optimized and improved for common sand, dust, and high temperature conditions in the Middle East, forming a complete dedicated configuration. Zoomlion Heavy Equipment, with its high efficiency, high reliability, and low fuel consumption, has attracted on-site overseas customers to come for consultation and understanding.
Arab countries and regions have always been a key overseas market for Zoomlion Heavy Industries to lay out and deeply cultivate. As early as 2007, Zoomlion Heavy Industries established its Gulf subsidiary in Dubai, becoming a central platform that radiates the Middle East region and integrates administration, warehousing, spare parts, services, and logistics. In Saudi Arabia, the guest of honor of this year's China Arab Expo, Zoomlion Heavy Industries has achieved full coverage of Saudi Arabia's main markets with a "1+3+4" network layout, and its products are widely welcomed locally. It has also participated in several major projects such as the "Future City" NEOM New City. In the first half of 2023, the company's revenue in Arab countries and regions doubled year-on-year, with the sales performance of earthwork machinery increasing more than three times year-on-year.
During this year's China Arab Expo, a special industry trade and investment docking conference was also held, with Yuan Ye, Assistant President of Zoomlion Heavy Industries, attending and delivering a speech. The China Arab Expo provides us with an excellent platform for in-depth cooperation and mutual benefit. In the future, Zoomlion Heavy Industry will continue to expand overseas markets with the 'global village thinking', continue to integrate into the global industrial ecosystem, and make new and greater contributions to China Arab economic and trade cooperation! "Yuan Ye stated.
