Today, Nuoli Co., Ltd. has realized the full coverage and multi-branding of its product line from equipment to system, and its marketing market and manufacturing base have been internationalized. It initially has the basic structure of becoming an international integrated manufacturing service provider of logistics equipment system, which is also in line with the industrial layout of global forklift giants Toyota and Kaiao. Although the current enterprise size is still far from the giants, it at least proves that Nuoli Co., Ltd. is really walking on a broad road in the right direction.
The semi-annual report of Nuoli Co., Ltd. in 2021 has already been released. From the operating data, the growth trend is still very significant. Nuoli Intelligent Equipment Co., Ltd. achieved operating income of 2.804 billion yuan, a year-on-year increase of 45.59%, and realized net profit attributable to shareholders of listed companies of 171 million yuan, a year-on-year increase of 30.00%; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 148 million yuan, a year-on-year increase of 40.66%.
After years' efforts, Nuoli has now developed into one of the few companies in the world that can provide overall solutions such as material handling equipment, intelligent three-dimensional warehouse, intelligent conveying and sorting system, unmanned handling robot (AGV) and its systems, supply chain integrated system software, intelligent factory planning and implementation, etc., which perfectly realizes the gorgeous transformation from "traditional material handling equipment manufacturer" to "comprehensive solution provider and service provider of intelligent internal logistics system in all fields". At present, the main business of Nuoli Co., Ltd. is composed of intelligent manufacturing equipment business and intelligent logistics system business.
The intelligent manufacturing equipment business section of Nuoli Co., Ltd. is mainly engaged in the research and development, manufacturing, sales and related services of logistics equipment, mainly involving general equipment manufacturing industries such as special vehicle manufacturing, continuous handling equipment manufacturing and elevator manufacturing, and professional technical service industries such as engineering design services. The main products include light and small-sized handling vehicles, motor industrial vehicles, AGV forklifts and other industrial vehicles, showing the trend of electrification, intelligence, light weight, high position and energy saving. This business segment has three production bases: Changxing production base, which is mainly composed of Nuoli Co., Ltd. and Yongyuan Machinery, Malaysia production base and Vietnam production base.
The smart logistics system business segment of Nuoli Co., Ltd. is to provide customized and intelligent internal logistics solutions for customers in various industries. Its main business includes providing solutions for manufacturing enterprises, circulation enterprises and logistics distribution centers, including automatic three-dimensional storage systems, automatic conveying and sorting systems, unmanned robots and systems, and automatic logistics software systems, including scheme design, data simulation, equipment manufacturing, installation and debugging, and after-sales service. The subsidiaries of this business segment include Zhongding Integration, SAVOYE of France and Nuoli of Shanghai.
1. Analysis of the core competitiveness of Nuoli shares.
1. Strong technological innovation advantages.
Nuoli shares always regards technological innovation as an important measure to improve the core competitiveness of enterprises, which is the lifeblood of the survival and development of enterprises in the fierce market competition. Therefore, it has established a technological innovation mechanism that is oriented to meet the market development direction and customer project needs, and constantly enriches product types, optimizes product structure and improves product quality to meet the corresponding personalized needs of customers. At present, Nuoli Co., Ltd. and its subsidiaries have built an advanced R&D system in the industry, gathered experienced R&D teams in the industry, systematically improved R&D and design capabilities, and possessed strong technical strength, high-level intelligent manufacturing capability and continuous innovation and R&D advantages.
2. Perfect industrial layout advantages.
From the industrial ecology point of view, Nuoli shares are positioned to "focus on one industry, develop two major businesses and lay out emerging industries", that is, focus on the internal logistics industry, vigorously develop the intelligent manufacturing equipment business and the intelligent logistics system business, and actively invest in emerging industries such as intelligent manufacturing, industrial Internet of Things, 5G and artificial intelligence related to the enterprise's own industrial chain, and successively wholly acquired Zhongding Integration and SAVOYE of France. Invested in Clearpath company focusing on artificial intelligence and robotics, Shenzhen youguang image technology co., ltd. focusing on visual navigation technology, rongzhi industrial enterprise intelligent technology (kunshan) co., ltd. and Suzhou xunyike system technology co., ltd., etc., which laid the foundation for future sustainable development, helped to further build an industrial ecosystem, helped to improve the core competitiveness and integrate resources globally, and made every effort to build a leading enterprise in the industry, thus realizing the strategic goal of enterprise development.
3. Advantages of mature software and hardware systems.
(1) hardware: advantages of self-production of core equipment.
Zhongding Integration, SAVOYE of France and Shanghai Nuoli Company under Nuoli Co., Ltd. are all original intelligent logistics system integrators integrating planning, design, manufacturing, scheme implementation and after-sales service. They all have the core equipment manufacturing capabilities in mature industrial logistics systems, mainly including core equipment such as stackers, conveying and sorting equipment, multi-layer shuttles, automatic packaging machines and various unmanned handling robots. On the one hand, the self-produced core equipment can ensure the compatibility among various equipment and improve the stability and operation efficiency of the system; on the other hand, it can effectively shorten the design, construction and commissioning cycle; in addition, it can effectively improve the after-sales service and maintenance capabilities.
(2) Software: perfect and efficient software system.
Zhongding Integration, SAVOYE of France and Nuoli of Shanghai have independent software design and development capabilities in the field of intelligent logistics systems, providing customers with comprehensive logistics software solutions. The main software system products include: Equipment Control and Monitoring System (WCS), Warehouse Management System (IWMS), Flexible Production Execution System (FMS), Production Data Traceability and Equipment Efficiency Analysis Big Data Platform (DMS), Transportation Management System (TMS) and Order Management.
4. Brand advantages.
With 20 years' experience in research and development and production of warehousing, logistics and handling vehicles, Nuoli has achieved first-Mover advantage in the industry and gained a good reputation in the industry. It has occupied the first place in the global light and small industrial vehicles for many years. After decades of market development and brand cultivation, the brand "NOBLELIFT Nuoli" of Nuoli Forklift has established a good reputation in the domestic market and foreign distributors. Zhongding Integration and SAVOYE Company of France, which belong to Nuoli Co., Ltd., continue to deeply cultivate the smart logistics system industry. Up to now, they have completed more than 1,700 related logistics system engineering cases worldwide, and accumulated numerous project implementation experiences and good reputation in hundreds of fields such as e-commerce, food retail, cold chain, medicine, new energy, automobile, machinery, paper, energy and chemical industry.
5. Talent and team advantages.
Nuoli shares has a reasonable talent structure and echelon, which attracts experienced management talents, efficient and enterprising R&D team, active and hard-working sales team, and serious and responsible production and project implementation team. The competitive salary incentive system is to attract and motivate teams and talents to join. Nuoli Co., Ltd. has established a mature and stable R&D team, including the National Enterprise Technology Center, Post-Doctoral Research Center, academician's expert workstation, Zhejiang Key Enterprise Research Institute, etc., and gathered sophisticated R&D talents, relying on a series of innovative carriers and high-end talents to form a joint force, and achieved many breakthroughs in core technologies, thus becoming a leader in advanced manufacturing technology of industrial vehicles.
II. Risks that Nuoli shares may face.
1. The risk of demand reduction caused by economic downturn in major export areas.
Overseas markets such as Europe and America have always been the main markets of Nuoli, and the sales revenue in overseas markets in the first half of 2021 accounted for about 58.62% of the operating income. At present, there are many variations in the epidemic situation, and the epidemic situation is still developing. The depth and breadth of the impact on the economy of major export areas in the future are also deepening. The development of the epidemic situation and its impact on the economy need further observation. There is a risk that the global economy will decline in the future, while the major export markets of Nuoli belong to areas with serious impact of the epidemic situation, which will inevitably have a negative impact on the overseas market demand and supply chain, and further lead to the risk of a decline in the sales of the company's major overseas export areas.
Countermeasures: First, increase the development of domestic market and increase the proportion of domestic sales; second, increase the adjustment of product structure and launch new products with characteristics that meet market demand; third, develop new regional markets and new industry markets.
2. Risk of exchange rate fluctuation.
The export of Nuoli shares accounts for a large proportion, and the export settlement is mainly in foreign currencies such as US dollars. If the exchange rate of relevant currencies fluctuates, it may have a certain impact on the financial situation of the enterprise.
Countermeasures: First, Nuoli Co., Ltd. will timely carry out foreign exchange derivatives business such as forward settlement and sale of foreign exchange according to the fluctuation of exchange rate, so as to reduce the impact of exchange rate fluctuation on enterprise performance; second, for areas where settlement transactions can be conducted in RMB, it is agreed to use RMB as the pricing when signing contracts, so as to avoid the risk of exchange rate fluctuation.
3. Risks of accounts receivable management and recovery.
Nuoli Co., Ltd. has formulated corresponding management policies for accounts receivable, and kept accounts receivable within a reasonable and controllable range by strengthening the collaborative management of sales department and financial department and implementing the responsibility system of relevant personnel. However, with the consolidation of SAVOYE Company in France and the further development of domestic and foreign markets in the future, the operating income will maintain a rapid growth trend, and higher requirements will be put forward for the management of accounts receivable. If the accounts receivable cannot be recovered on time, it will have a certain impact on the working capital arrangement and operating performance of the enterprise.
Countermeasures: further improve internal control measures and systems and optimize credit standards, credit conditions and collection policies; Regularly check and sort out accounts receivable, strengthen monitoring and early warning, and assign special personnel to manage and collect them; Measures such as linking the recovery of accounts receivable with sales incentives as a whole.
4. Management risks brought by resource integration and scale expansion.
With the integration of resources and the implementation of the strategic layout of the global market, the scale of business income and the business coverage area are constantly expanding, and various orders are increasing all over the world, covering a wider area, which makes it more difficult for Nuoli to fully and timely grasp the information on the on-site engineering progress, safety, quality and human resources allocation of projects around the world. At the same time, the progress of mergers and acquisitions, transformation and upgrading of enterprises will be affected by the industrial human resources, business integration and coordination, and the progress of cultural integration. If the progress of integration management of various business segments is less than expected, it may have a certain impact on future business and performance.
Countermeasures: Nuoli Co., Ltd. will continuously consolidate its core competitiveness in the field of smart logistics business, form a strong support for the transformation and upgrading of enterprises, actively introduce and absorb professionals in industry and management, strengthen the corporate culture construction of the team and the positive incentive mechanism for talents, and ensure the steady operation of enterprises.
5. Risk of fluctuation in business performance of smart logistics system.
The smart logistics system business of Nuoli Co., Ltd. has a high amount of individual projects and a long implementation period, and the revenue recognition of large projects has a great impact on the current operating income; If the customer modifies the planning and design scheme or is affected by other external reasons, the revenue recognition time of the project is uncertain. Therefore, Nuoli shares may fluctuate greatly between different accounting years or between different quarters within an accounting year due to the influence of the amount and quantity of revenue items recognized in the current period.
Countermeasures: Nuoli Co., Ltd. will intensify the expansion of industries and customers, enrich orders and business types, and strengthen the process management of projects under implementation, so as to smooth the risk of performance fluctuation as far as possible.
Under the background of increasing land cost and manpower cost, the solution of "machine substitution, intelligent substitution" provided by the smart logistics and warehousing industry is in full compliance with the strategic policy of intelligent manufacturing 2025 advocated by the state. With the continuous optimization and upgrading of the smart logistics and warehousing industry in recent years, the functions of products, services and solutions in the industry have been continuously extended according to the demand, and the cost performance has been continuously improved, which has laid a good foundation for the continuous improvement of the penetration rate of the smart logistics market. Nuoli has now completed the whole industry layout of its internal logistics system, and built a whole industry chain business model of "core equipment system+leading software system+system integration solution+operation service system", from logistics equipment to solutions, from hardware products to software systems, from design planning to implementation. It has become one of the few companies in the world that can provide intelligent three-dimensional warehouses, material handling equipment, intelligent conveying and sorting systems, unmanned handling robots (AGV) and their systems at the same time. If workers want to do their best, they must sharpen their tools first. Like a huge ship sailing and sailing, Nuoli shares are sailing on a right channel, I will mount a long wind some day and break the heavy waves and and set my cloudy sail straight and bridge the deep, deep sea.
